10 millionEvery year, 10 million pets go missing.
75%75% never make it home. (Ontario, SPCA)

Who we are
Most pets aren't lost because no one cares.
They're lost because the person who found them had no way to reunite them with their family.
That's the gap Pet ICEtag closes.
How it works
Our tags are tough, personalized and have a unique QR code that when scanned by any smart phone, reveal invaluable information about you and your pet. Contact information and any medical or behavioural notes are displayed immediately.
At the same time, you get an email notifying you that your pet's tag has been scanned with location information and to expect a phone call or text soon.
You connect. And your pet comes home.
Every hour a pet is missing increases the chance they don't return.
Pet ICEtag removes the biggest delay in that process: the time it takes for the person who found them to figure out who to call.

Custom Pet ICEtag
Every tag is built to handle real life.
If your Pet ICEtag ever gets lost or becomes unreadable, we'll replace it for the cost of shipping. No pet should EVER be without a legible tag when it matters most.





7.5 million pets not being reunited with their families is unacceptable.
We want to reunite as many pets with their families as possible.
That is why Pet ICEtag exists.
Every product we create, every service we provide, and every decision we make should increase the chances of one more joyful reunion.